JOHANNESBURG – 20 NOVEMBER 2014 – Online research specialist Columinate revealed the findings of its Movember survey today. The research, conducted earlier in November, targeted over 1200 men and women – a sample that’s representative of South Africa’s online population – with the specific focus of interrogating three areas, namely the facial hair subculture, male healthcare issues and awareness, and sexual wellbeing.

Founded in Australia a decade ago, the Movember Foundation sought to raise awareness around male health issues, such as prostate and testicular cancer, even depression. Ten years on, the Movember movement has permeated the international psyche, with many countries across the globe, from Taiwan to Canada, Spain, Ireland, Denmark, Israel and, of course, South Africa, taking up the challenge to cultivate a moustache. But even though November is recognised as the month to grow a ‘mo’, how many South Africans understand the principles behind the movement, and, more importantly, have themselves checked for potential health threats? Thankfully, Columinate has the answers, and then some.

Healthcare and Awareness:
The survey revealed that 68% of men understood the significance of Movember and the purpose of the movement. Interestingly, 78% of male participants claim to be more aware of potential healthcare issues due to Movember, yet only a third have themselves tested for general health issues. A mere 22% had their prostate examined over the course of the last 12 months, where 61% of respondents have never had their prostate checked. Comparably, 45% of female respondents have never undergone a breast cancer screening.

Henk Pretorius, CEO of Columinate says: “This survey has shown that while Movember has raised awareness around diseases like prostate and testicular cancer (86% of South African men understand that incidence of prostate cancer is increasing) there are still glaring gaps in our cumulative healthcare knowledge, for instance, 37% of men (25% of women) did not realise that men are susceptible to breast cancer.”

“Furthermore, 46% of male respondents (53% of female respondents) believe the common misconception that wearing tight pants can lead to prostate/testicular cancer. Egregiously, 17% of men believe that cancer is contagious.”

Sexual Wellbeing:
South Africans also seem to be a bit more old-fashioned; 54% of female respondents claimed they had never had a one night stand, and a third of female respondents have only ever had one such an encounter. These figures are slightly lower, but still respectable among male respondents; 31% of the sample has never engaged in a one night stand, and only 27% admit to only having one.

While it’s evident that the bulk of respondents enjoy sex (92% of males, 87% of females), it’s clear that variety is the spice of life, as 53% of male respondents and 35% of female respondents claim that their sex life has become routine. Unfortunately, it seems that 50% of males and 51% of females are not having sex as often as they would like.

Finally, the survey also revealed that 37% of the facial haired respondents claim their partner always experiences an orgasm, with 41% of them being satisfied with their sex life. Alas, out of their clean shaven counterparts, only 25% believe that their partners experience an orgasm, and only a third are satisfied with their sex life.

“The survey is meant to raise much needed awareness for men around prostate cancer and the importance thereof. To not only focus on growing the mo but focus on other important areas such as your health. However, it is quite encouraging to see that a high percentage of men are aware that Movember is also about their wellbeing,” concluded Pretorius.