Columinate recently presented at the SAMRA Digital Digest event. The event was held in Durban, Johannesburg and Cape Town, with great attendance all round. It is clear from the discussions that South Africa’s digital market research offerings are maturing but also that there is still a lot of education to be done around the benefits of digital research.
We presented the what, when, why and how of primary digital market research. We also included some myth busting in the presentation. See our slides below and do get in touch should anything tickle your interest 🙂 You can find our contact page by clicking here