Columinate: 8 years of modern insights

On 1 October Columinate turned eight! It has been – and continues to be-  a wonderful journey that I am very proud to be a part of.

It started with a simple idea: create a local research company that uses the speed and efficiency of the internet to collect insights.

Over the last eight years this simple idea has seen us go from 0 to over 110 clients, from 2 people working from home to over 25 motivated professionals in two offices. In-between we pioneered many firsts, we have won numerous awards, and we have forged many valuable partnerships. Since 2008, the business has essentially doubled in size every two years; a pace of growth which we continue to maintain today.

During the last eight years we have been lucky enough to work with some of the most forward-thinking clients around. Those who took a chance on our new business eight years ago are now still with us today. Many new relationships have been created since then and we continue to enjoy being challenged by our client partners. So, a sincere thanks to all of our clients, we literally couldn’t do this without you.

The core of our business is the great people, the Columinators, who have joined us on the journey. If we had to do it over again, I would do it with the same group of bright and wacky people we have today.

So, what’s next for us?

We have ambitious plans for the future, with the wheels already in motion on many of them. We have achieved many of the goals we had set for ourselves when Elna and I envisioned what Columinate could be. This includes being the foremost provider of digital insights in South Africa, and most importantly doing something meaningful that we enjoy. And while we rightly celebrate what we have done so far, it is the next eight years that excite me. Our next stop: building the modern insights company of the future. Hope to see you along the way.