After quite a lengthy tender process (which lasted just over a year), MultiChoice has awarded us with a three-year contract to create the largest research panel ever built in Africa! (Read more here)

We are absolutely brimming with excitement about the new challenge. The African continent has never seen a research project of this size or scope before, and we relish the opportunity to be the modern insights agency that will set many of the best-practice standards going forward.

Our hats off to MultiChoice too; we’ve seen the broadcaster grow from strength to strength, bringing their viewers more of what they want, when they want it. They’ve managed to achieve all that, because they listen. And now we’re part of that process – the direct line into the hearts and minds of so many Africans enthusiastic about entertainment. We get to ask the questions, and glean insights from their feedback, helping MultiChoice to continue building on their tradition of success.

We’re grateful to add another client to our roster who believes in our vision, and aligns perfectly with our approach to modern, relevant, and future-focused market research.