We’ve been doing research digitally for the last ten years, and we’ve become quite adept at building research panels. Whether it’s creating Business-to-Business panels, or consumer research panels across the various industry sectors – from finance, to personal care, to pharma and automotive, we’ve (almost) done it all!

Developing your own research panel could make perfect sense for your business. If you’ve been toying with the idea, perhaps we can help you make a decision; simply answer these 10 questions, and you may very well have that “A-ha!” moment:

  1. Are your research objectives suited for an online panel?
  2. Is your target audience online?
  3. Do you have a healthy research appetite?
  4. Are you in it for the long haul?
  5. Is your stakeholder base large enough to use for recruitment?
  6. Do you have a budget to recruit new members to join your panel? (Remember, you’re not just using this budget for recruitment – there are some not-so-obvious costs to consider, from panel replenishment, to maintenance, and even incentives)
  7. Are you able to relax your screening criteria a little bit, especially in the beginning?
  8. Do you need insights faster?
  9. Would you like higher response rates from your target audience?
  10. Do you want to save time and money?

If you answered yes to most of these questions, then building your own research panel is the clear way forward. In fact, since you’re here, you may as well check out our eBook on the subject; it explores all the pros and cons of having your own panel, as well as a few benefits to conducting research digitally – you can download your free copy here.



Digital research is the way the world moving, and the rapid advancement of technology means it’s easier than ever to build your own panel. Why not get going today? Call us on +27 (0) 11 782 7246, or email us on info@columinate.com for an obligation-free consult on how to get started.