Earlier today (30 October, 2018) we announced to our friends, our family, our clients, and the world that we have joined forces with global consumer insight & collaboration agency, InSites Consulting.

When we were founded in 2008, we were South Africa’s first modern insights agency. Under the leadership of our co-founder and CEO, Henk Pretorius, we have grown into South Africa’s largest and leading digital research specialist. By joining InSites Consulting, we raise our African growth ambitions.


InSites Consulting is recognised among the top 100 largest and top 10 most innovative market research agencies in the world. The agency helps global brands to make better and faster marketing decisions, combining smart digital technology with contemporary marketing know-how. From today onwards, InSites Consulting will be present on four continents with eight client service offices in Belgium, the Netherlands, the UK, the US, Germany, Romania, Australia and South Africa. With our impressive year-on-year growth over the last ten years, driven by increasing client adoption of digital research methods, InSites Consulting wants to build on our strong momentum to be a relevant partner for both regional and global brands in South Africa and the broader African continent.


We have been paying close attention to Columinate’s development and growth for a few years now, and it’s refreshing to see that both our agencies share such a strong cultural DNA and the same approach to client service,” says Tim Duhamel, co-founder and CSO of InSites Consulting.

With the acquisition of Columinate, we take a strategic position on the African continent, recognised by many of our global clients as a future growth market. Columinate has also pioneered several products and services that can strengthen and add value to our current portfolio, to the benefit and delight of our clients,” adds Kristof De Wulf, co-founder and CEO of InSites Consulting


Henk Pretorius will adopt the role of Managing Director of the South African office, and will also join the global InSites Consulting organisation as a Managing Partner. His broader focus includes defining the strategic direction of InSites Consulting to help it achieve its ambitious corporate goals. The rest of the Columinate team remain onboard in this new phase of our journey.


We are fortunate to have such a strong, future-focused partner in InSites Consulting, which means that more global brands can benefit from our methodologies. Not to mention being able to better service more regional and global brands right here at home,” concludes Pretorius.

We will be hosting our Annual Insights Brunch on 9 November, where the global InSites leadership will share their excitement about our collaboration. In addition, we will announce a new solution that is set to radically change how market research is commissioned – a ground-breaking new service in our newly combined company’s arsenal.


A pic from our recent teambuilding in Belgium with all our global colleagues. Not as scary as it looks!