Without meaningful insights, marketing is guesswork. And no-one wants to build a brand, or even a single campaign, based on a guess. This is why Columinate gives authentic consumer feedback on services. Brands. Ad campaigns. Or even brave new ideas.
Using online surveys, online communities and sophisticated quantitative and qualitative market research, we derive meaningful insights and we share these, clearly and compellingly, with the researchers, customer analytics managers, marketing managers, brand managers and other decision-makers who need it to take action.
These insights may take the form of brand health studies, customer journey maps or striking infographics. Clients may request advertising testing, brand modelling, concept reaction testing or design & package diagnostics. Or maybe we’re working on an online insight community, a set of vox pops, digital eye tracking or a usage & attitude study.