6 Reasons Why You Have to Pre-Test Your Creative

Despite spending thousands or millions on ad campaigns, many organisations...


Too Much #MeToo: Sexual Harassment in the South African Workplace

We recently engaged 1000 research participants, representative of urban South...


We need to talk about LSM

During the late 1980s, the South African Audience Research Foundation (or SAARF)...


Top 4 Reasons Why it’s Critical to Measure Emotion

Consumers don’t always say what they mean. The reasons for this are as varied...


Financial fraud is on the rise - stay safe out there!

Our Marketing Manager, Alexander de Coning, recently had the good fortune to...


The 2018 SITEisfaction results are in - FNB narrowly beats Capitec to Top Spot

The 7th Annual SITEisfaction report highlights FNB as the overall winner,...


COLUMINATE WINS! AGAIN!

Columinate, South Africa’s first, leading, and largest modern insights agency,...


We need more Innovative Quantitative Researchers

South Africa's first, leading, and largest modern insights agency (that's us!)...


Calling all Quallies - we're hiring!

We know numbers are important, but so are feelings. Are you a qualified...


Are you a senior quantitative researcher? Because Columinate is hiring!

Are you a Senior Quantitative Researcher, and eager to join the coolest team in...